Business Leadership Coaching

"No one has ever achieved high performance levels without coaching." Verne Harnish

Coaching in business is a more recent phenomena and it appears to have evolved from a thesis that to achieve "goals" there is a need for a continuing process of learning and change.  Sporting teams (and athletes) have always had coaches but in business it is a more recent development.

The philosophy of coaching has evolved around the following principles:

  • Each leader has a unique learning process;
  • Each leader knows what to do - there is just a "fog" which prevents them from seeing it clearly; and
  • The gift of the coach is to assist in the clearing of the "fog".

Entrepeneur Forum


"Ben was the inaugural Chairman of Freedom Fuels Advisory Board.  His role was to assist the owners through the transition of the fast growing business."

Matthew Morland, Managing Director, Freedom Fuels