Social Media - Week 3

Social Media – My Story
Week 3

This is a whole new experience for me. Actually paying attention to My Linked In page, My Face book page, My Twitter account – it is a wonderful way to occupy time!! – Productive!! Who knows?Tweeting is a complete mystery – whole ranges of Tweets – on all manner of subjects – thought bubbles – leadership quotes –biblical quotes– some wise – some rubbish! – References to really interesting sources and papers –Some sites set up just seem to be devoted to just tweeting! And promoting a cause or philosophy – some "tweeters" of real substance– what actually happens to all this information – it is all stored forever!For some it is a "stream of thought bubbles" for others a mission?The real question for me is:Who am I targeting – with what and why am I doing it?Is it possible for a 63-year-old Management Consultant – Business Adviser – Company Director – to build a business following in Social media – and is it possible to build that following into something commercial – there I said it!!Who knows the answer – and what will it look like at its zenith!! It is a complete mystery – starting a journey with no clear end in sight is not a new experience – I have done it before – and it is always a mystery how things evolve! I really have no clue how this will emerge – at the moment I just have a thought – to learn about the future – I have to experiment – and live it!It sounds "foggy", but this is the only way I know how to get started.What I know is the getting started is the "hard" painful bit – when I started running (2002)– some might say "shuffling" – I can remember the very first run – not only hard – but seriously distressing! – 100metres and I had to stop! Dizziness – spots in front of eyes – breathing a struggle - this was repeated lots of times! Over 3 months – 6 months – 12 months – I just hung in there – then 3k – 6k – 10k – a half marathon – it took 18months – now 20 to 30 k each week and 21 HM's later – it was all "a lot of fun' – and an achievement!So back to the journey of social media – working out how to post my second Blog was a challenge – understanding the back end of my web site – and how to link to the other media? I know there is a way to link easily but I have not yet mastered it!There is some amazing information on Twitter that I may not have discovered – links to all manner of data and information – Michael Porter – Bill Gates – Umar Haque – Tom Peters -every politician!! – Most media outlets– it is an ocean and I can barely swim – what a fascinating experience. It really makes me wonder how the "information sharing world" will be in our grandchildren's lifetime.This is another reason I have started this journey – I have 10 grandchildren – and this is their world – how do I make sense of it in my "dotage"?With any luck at all I will still be conversing with them into my senior years!!
Ben Kehoe 30th September 2013

Social Media - Week 2

Social Media – My Story
Week 2

Well what do you know a second Blog – it seems that fronting up is the key! Social Media is still a mystery – I can see the elements – but what to do?I have web site, a LinkedIn account, A Twitter account, a Face Book Page and now a Blog – so what?What actually do I do with them and why would I bother anyway!So what is the purpose of a Blog?"Writing letters to the Universe" is my initial response and that seems pointless!Reflecting on life the world and the Universe – how is that useful?Marketing – me – my business – my ideas – somewhat self-indulgent really!Maybe I could reflect on my learning's after thirty-five years as a Management Consultant!! Again extraordinarily self-indulgent!The Blogs I have read – mostly on Harvard Blog are written by "major thought leaders" on a range of Business and Life issues!Am I a thought leader?The challenge of writing a Blog is with me! – And what am I to write about anyway!On my CEO Institute Bio. I claim competence in the following areas:Ben's industry experience extends over Consumer Goods (Pharmaceuticals and Food), Industrial Products, Manufacturing and Processing, Financial Services, Agribusiness, Biotechnology and the Fuel Industry. He has extensive experience in the following areas:• Governance in Family and Private companies• Commercialisation of Statutory systems• Public companiesIn another Forum I articulate it as:• Strategy Development (including Strategic Repositioning)• Corporate Governance• Management of change and transitions• Growth phases in Entrepreneurial BusinessIn My Twitter account (in 160 letters) I say:Husband, Father, Grandfather, Business Thought leader with interests in:• Corporate Governance• Strategy• Spirituality• Leadership• Entrepreneurship• Australian BusinessWhile the above are already "in play"  I also claim to have a breadth of vision, a capacity for long-term commitment and an understanding of the process dynamics of change in markets, businesses and communities.It is amazing really all that "knowledge" and "competence" – so why would I Blog and who would read it? – Maybe I need to keep doing what I am doing to see what happens!Currently I have twittered 43 Times and have 21 Followers –mostly on Leadership - Not exactly setting the world on fire!!I am just reading an e-book called an Introduction to Business Blogging – a Publication of Hub Spot that provides the following statistics!!➢ Nearly 40% of US companies use blogs for marketing purposes.➢ Companies that blog have 55% more web site visitors➢ B2C companies that blog get 88% more leads/month than those who don't.➢ B2B companies that blog get 67% more leads/month than those who don't.Maybe there is something to all this – the story unfolds!!
Ben Kehoe 23th September 2013

Social Media - My Story

Social Media –My Story 
Social media  as a person who remembers radio programs being  entertainment – and a time without TV –the concept of Social Media is somewhat “advanced’!  “Colour TV” was a major innovation! I completed my first computer training in the early 1970's - and hated it - decided I would avoid it if I could!! Major computer installations came and went during which time I successfully sidestepped any involvement -then Personal Computers –how could I avoid them- I tried and was successful for some years - Our first PC was a Hewlett Packard (1991)– and the software - Word perfect – I imagined I would be in the Generation who slipped through ahead of this technology – somehow others (my PA) would do this work and when I became self employed – my wife would manage all the 'data input' – I can remember calling her to print out documents for me –I was incompetent! And then the time came – Sally sacked herself – never to do this work for me again – I was told to do it myself!! So ……. I found a coach!!  Who showed me how to turn it on – how to find my way around the basics – word perfect – internet (1993)– Sally and I together went to a one evening course on the Internet!! What a novelty! My interest was raised– every night for months I spent "surfing the web" – it was a serious learning experience – I actually learnt basic keyboard skills to the point of typing my own reports – (1997) –the period of time between Sally resigning and my emerging competence – we employed Drake Overload. From there in the space of a few years fax disappeared and email replaced it (1997-2000) – then something called My Space emerged – I never understood it – then Facebook – I still don’t understand why anyone would tell the world the most inane-mundane trivia! - then Blogging – what on earth was it and why would anyone write a letter to the Universe in the hope someone would read it? – after much time (2011)- finally I succumbed and established a web site – with no apparent outcome -launched a program for Entrepreneurs and very few replied – advertised only on web etc. – And then Twitter – what the hell is this? – mentioned on TV shows during the 2010 election!!– took ages to work out what it was – and why anyone would use it –  the social new media are still a mystery but I now have a Facebook account – a Linked In account and a Twitter account which combined with a Web site seem to equip me to do something!! Last week I watched a Webinar which painted a picture of all this social media – and with the deftness of a “con” person he suggested that for an investment only four hours a week I could leverage all these media and “change” the world – or increase my business or something – it sounded so easy – so here I go – my first Blog Why am I doing this – because I can? maybe I will learn something!
Ben Kehoe September 12, 2013

Entrepeneur Forum


"Ben was the inaugural Chairman of Freedom Fuels Advisory Board.  His role was to assist the owners through the transition of the fast growing business."

Matthew Morland, Managing Director, Freedom Fuels